Your product or service is of high demand, you know your client and advertising channels. But there's still one question — "How to keep your clients motivated?" 
For instance, your potential client spotted your listing and submitted a request, but after that, the whole process got stuck for one of the following reasons: the client changed their mind or found the price intimidating, didn't like the product/offer after studying it in detail, was "only looking" or got distracted by personal affaires. Believe it or not — but you can still regain such a client. Try drip marketing — and you will not be disappointed about results. 

what is it all about 

The essence of drip marketing lies in creating and sending personalised messages/emails to passive clients following a preset algorithm. You can get this process automated and employ it, together with other advertising strategies, in order to boost up your sales. 

How will your business benefit from it?

  • You are getting an opportunity to build a continuous contact with your clients, while they are getting more information about your product/service.
  • You are saving time. An automated process ensures the messages are created and sent following a preset algorithm and templates. You no longer need to track down every step your client makes in order to seize the opportunity and close the deal. 
  • You are boosting your sales.
A well-planned drip campaign ensures the information reaches your clients at the right moment and satisfies their current needs, thus increasing the number of return customers and positive feedback.

The content and its presentation may vary depending on your target audience: it could be a message with useful educational information, a special discount offer, or a series of messages building associations with your company (for example, "If you want your property sold, refer to Company X"). It goes without saying, that each message must contain something unique and valuable for the customer. 

how to automate drip campaigns for real estate business using apro crm

You need to motivate your client to submit their email address or a link to their social media account, which you can use to provide important and interesting information for the client. For instance, property listing from a number of sources, preliminary assessment of housing or expert's opinion for free, etc
How often is it better to send drip messages?

Balance is of crucial importance here. Your clients should be neither bored, nor overwhelmed. Your choice should depend on client's interest, urgency and overall situation on the market.

sample drip campaign for sales request


Let's suppose a client called you regarding a listing on your website, but after viewing the property, suddenly took a break saying "I need to think it over", "I'll call you back"... 

If the client takes no action in the following 1-2 days, you can send the first message containing 
  • the list of properties that match their request.
If the client takes no action in another 1-2 days, you can send the second message with
  • up-to-date information on current mortgage interest rates, the list of banks, and documents the client might need to take a loan.
If the client takes no action in the following 5-6 days, you can send the third message with
  • the list of top properties best matching the client's request and a detailed description of their advantages (amenities, reliable developer, high quality building, favorable price, elite class, etc.).
In another 7-8 days you can send the fourth message
  • sharing tips about how to select the right property, what details to consider, and how to hold conversation with owners in order to bring down the price. You can also offer your services to help the client make the right choice.
If the client takes no action in the following 1-2 days, you can send the final message
  • requesting the client to confirm they are still interested.

SAMPLE DRIP CAMPAIGN FOR property owners

If a property owner takes no action in the 1-2 days that follow your initial contact, you can send the first message containing 
  • market overview and pricing policy for property owners to make it easier for them to determine the price limits. Alternatively, you can email your client with the list of similar properties sold by your agency in the same area, specifying each deal's value.
If the client takes no action in the following 5-6 days, you can send the second message with
  • tips about how to take professional photos of property, what portals to advertise on, how to negotiate with potential buyers and what real estate agency to choose.
In another 6-7 days you can send the third message containing
  • useful information about documents required for the deal and links to contact details of the companies specialising in preliminary assessment of housing.
If the client takes no action in the 5-6 days that follow, you can send the fourth message about
  • your services, including general statistics on property sales in the area and individual sales statistics of your agency.
If the client takes no action in the following 1-2 days, you can send the final message
  • requesting the client to confirm they are still interested.
These are only sample algorithms of drip marketing; you can invent any of your own, employing any text you desire and setting any periodicity you find appropriate.

Drip marketing can be applied both to new clients, and returning ones. It is also an efficient means of second appeal to clients that rejected your services before, for some reason.



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APRO CRM is a SaaS cloud solution and is hosted by our servers. The CRM is flexible and can adjust to your business needs. You will be getting all the necessary assistance from your personal adviser while using the system