Unfortunately, it is far from being uncommon that a property is advertised for one price, sold for another, and the real buyer pays still another amount.
Prices for real estate are extremely unstable. In addition to being dependent on the fluctuations of the turbulent market, they are also determined by economic situation, landlords' intents, and other circumstances.
- The situation on the market has changed: real estate properties have gone up/down in value, which forced landlords to change prices.
It is clear that agents working with each property will be the first to become aware of any changes in price and landlord's intent, as they work closely with them. Meanwhile, managers often experience trouble in reaching this information and
- or compile regular reports and demand them from agents.
Both the solutions bring the information a bit outdated, whereas fresh pricing updates are crucial for
In order to get timely alerts about changes in the prices of properties registered in the agency's database, managers can adjust automatic notifications in APRO CRM
how it works
1. David, who owns a 2-room apartment, suddenly got to know that his neighbours are selling their apartment — just as his own — but for 5,000 more. He decided that it would be fine to set the same price for his apartment, too, and simply changed the price in the listing and informed his agent, Kelly, about it.
Kelly changed the price of the apartment in its profile in the CRM, which automatically triggered the business process, and her manager immediately got a notification about it.
2. Hugo started to work as a real estate agent not long ago. But his manager gets notifications about the price change nearly every week. This is quite alarming.
After a few checkups, Hugo appeared not to be very diligent.
- Information about properties remains updated at any time.